BookCalendar appointment
NurtureHigh-intent pre-call emails
AppointmentQualified prospect shows up
Client acquisition infrastructure
From paid attention to attended appointments
The system behind
qualified appointments.
We build the ads, funnel, automation, attribution and follow-up as one connected system. The result is simple: qualified appointments that actually show up.
One connected conversion path
Every stage hands the right information to the next.
Days 01-04
Static + video ads
Fresh creative and scripts turn the right audience into qualified traffic.
Explain
Landing page + VSL
The offer is explained clearly before anyone reaches the client's calendar.
Qualify
Qualifying form
Intent, fit and eligibility are captured before the lead can book.
Route
Qualified?Every lead takes the right next step.
YesNot yet
CaptureLead saved in CRM
NurtureNew-lead email sequence
ReturnBack to booking flow
The outcome
Qualified appointments that show up.
The client receives prepared prospects, in their own CRM, ready for a sales conversation.
Infrastructure layer
Working underneath every customer-facing step.
01Zapier automation
Data moves instantly between forms, calendars and follow-up.
02Advanced attribution
Far less discrepancy when tracing each lead back to its source.
From signed to launch-ready in week one
Creative and infrastructure are built in parallel.
Days01-04
Onboarding + foundations
Onboarding call.
We map the offer, customers, sales process and how the team speaks. That context gives us the accuracy required to write video scripts that sound like the company.
- Onboarding call
- CRM access
- Meta guest access
- Qualification inputs
Creative production
Compile fresh creatives.
Static ads and polished video scripts are prepared immediately, with practical filming notes sent to the team within a couple of days.
- Image ads
- Video scripts
- Filming notes
Funnel + automation
Build the automated funnel.
We create the landing page, qualifying form and calendar journey, then connect them to the CRM through Zapier.
- Landing page + VSL
- Qualifying form
- Zapier workflows
Follow-up + attribution
Prepare follow-up sequences.
We prepare high-intent pre-call emails for booked appointments, new-lead sequences for people who don't book, and install advanced source tracking.
- Pre-call sequence
- Non-booker nurture
- Advanced tracking
Days05-06
Editing + campaign preparation
Prepare the Meta campaign.
We edit the recorded content, load the finished creative, build the campaign structure and test the complete path before launch.
- Content editing
- Campaign build
- Final tracking checks
Day07
Launch
Start booking appointments.
The campaign goes live, qualified prospects begin entering the funnel and appointments start landing in the client's calendar.
- Campaign live
- Leads flowing
- Appointments booking
Everything required to build and run the system
Strategy, creative, infrastructure and ongoing campaign management.
What you get
24We handle the build.
Strategy + research
The decisions behind the build.
- 01Current market and positioning analysis
- 02Messaging and ad angle research
- 03Audience targeting strategy and research
- 04Full VSL Funnel build and implementation
Creative production
The ads, scripts and filming assets.
- 05Video Sales Letter written in your brand voice
- 06Scripted social media video ads across multiple angles based on current market behaviour
- 07Hook and headline variations for every ad
- 08Static image ad creative pack
- 09Pre-appointment email sequence
- 10New lead email marketing sequence
- 11Booking confirmation page video scripts
- 12Production notes for filming all scripted content
- 13All content editing
Funnel + infrastructure
The connected path from click to CRM.
- 14Landing page and confirmation page design, deployment and hosting
- 15Lead qualifier form
- 16Software integration and automation
- 17Email campaign setup
- 18Meta Pixel setup and conversion tracking
- 19Meta ads campaign setup
- 20Retargeting ad campaign for warm traffic
Management + reporting
What keeps the system improving.
- 21Ongoing campaign management
- 22Ongoing creative testing and ad refresh
- 2324/7 direct messaging access
- 24Full in-depth funnel performance reporting